Trust & Methodology
Verified facts. Not promises.
We check the facts that matter most before you buy, and label every one as checked or not.
What we verify
Every fact, checked at its source.
Labels: Verified (checked with the source) · Observed by PawTrace (a reviewer saw it in real time, dated) · Self-reported (provided, not yet checked). Payment never buys a badge or a verification result; sponsored listings are always marked “Sponsored”.
| Data point | Checked against | Status |
|---|---|---|
| Health testing | OFA / genetic lab databases | Verified at source |
| CKC registration status (purebreds) | CKC records | Verified at source |
| Microchip enrolment | Registry lookup | Verified at source |
| Breeder identity & business | Government ID + provincial business registration | Verified at source |
| Vaccination, vet & litter records | Uploaded, vet‑confirmable | Verified at source |
| Shelter intake & medical records | Shelter‑issued, vet‑confirmable · Community | Verified at source |
| Provincial licence or permit | Issuing authority (NB SPCA, MAPAQ, provincial and territorial offices) · Every 12 months or at expiry | Verified |
| Current photos | Original files with a same-day code visible in frame · reverse-image search · capture dates vs. litter age · With every new litter | Observed by PawTrace |
| Live video walkthrough | A PawTrace reviewer directs a live call (never pre-recorded) and scores it against the CVMA kennel code · Every 12 months and after any complaint | Observed by PawTrace |
| Mother on site and parentage | Mother shown on the live call · DNA parentage report from the lab where available · Per litter | Verified |
| Contract and health guarantee | Breeder’s contract checked for a written guarantee, take-back and deposit terms (not legal advice) · When the contract changes | Observed by PawTrace |
What we don’t verify (yet)
- Temperament
- Breeding conditions we haven’t inspected
- Future health
- “Good breeder” judgments
Verified vs Self‑reported
Source, not screenshot
A verified row means a reviewer or automated query reached the issuing database and matched dog, test and result.
Two people, one decision
Identity and business checks are reviewed by two team members.
Dated and re‑checked
Every verified row carries the date we checked it and a re‑check schedule.
Minimum data kept
ID documents are checked, hashed and deleted.
Our promise We check, so you can fall in love with confidence. Every fact on a profile is labelled Verified, Observed or Self-reported.
Verified breeders sell puppies buyers can trust. Buyers verify before they pay.
Free, Core $39/mo and Pro $79/mo · Every province and territory · Prices in CAD