For breeders · Every province and territory
Prove you’re one of the good ones.
Stand apart from mills and scammers with a verified badge, inspection‑ready records, puppy passports buyers trust, and deposits held safely — in one place.
Why breeders join
Buyers ask for proof. Now you have it.
Buyers ask for proof — now you have it
A graded badge and passports that name their sources, on your site and in every listing.
Your records, inspection‑ready
Litters, breeding dates, health tests and vet records, with retention aligned to your province’s rules.
Deposits without the drama
The buyer pays into a licensed processor. Funds release on pickup. PawTrace never holds the money.
Everything in one place
The tools, and where to read more.
- ✓Kennel profile & identity verification→
- ✓Dogs & litters→
- ✓Health‑test tracking with OFA numbers→
- ✓Vaccination & vet records→
- ✓Contracts & e‑signature→
- ✓Deposit tracking & protection→
- ✓Puppy passports with QR→
- ✓Graded badge for your site and listings→
- ✓Embeddable badge & API listing→
- ✓Insurance & vet onboarding for your puppies→
- ✓Transfer‑on‑resale→
PawTrace Community
Every dog deserves a trusted record.
Shelter and rescue dogs get the same lifetime passport as any puppy — free, forever, with no revenue attached. Open to shelters and rescues in every province and territory.
Questions breeders ask
Is this a pedigree registry?
No. PawTrace verifies data points and displays your existing CKC status when it applies. We never issue registration.
Does PawTrace hold my deposits?
No. Deposits go to a licensed payment processor and release on the milestones you and the buyer agree.
Who sees my data?
You control your public profile. Everything else is handled under PIPEDA, stored in Canada.
What if I breed doodles?
That’s who we built this for. Health‑testing and parentage are verifiable regardless of breed‑club status.
What if I’m CKC‑registered?
We verify and display your CKC status alongside your other verified rows.
Partner integrations
Everything your buyers need, attached to the passport.
Go‑home insurance
Buyers activate up to 30 days of complimentary coverage from a breeder‑program insurer, straight from the passport.
Pet insurance →DNA results as verified rows
Embark and Wisdom Panel reports attach to the parent or puppy record and are checked against the lab.
What we verify →First vet visit, pre‑filled
Buyers pick a clinic from nearby clinics on the passport; the intake file imports breed, microchip and vaccines.
Find a vet →Microchip registry transfer
Ownership updates with the registry when the passport transfers at pickup.
Dog passport →Contracts and e‑signature
Send your contract with the deposit request; signed copies attach to the passport.
Breeder plans →Import and export paperwork
Selling to the U.S. or bringing in a stud? The passport is a structured record for CFIA and CDC requirements.
Provinces & rules →Directory placement · annual · CAD
Be the breeder buyers see first.
Free listing
$0 forever · CAD
- Kennel name, breeds and area in the directory
- Claim and correct your listing
- Start verification any time
Featured
$390 / year · CAD
- “Featured” badge above standard listings in your city
- Photos, website link and upcoming litters
- Included free with the Pro plan
Premier
$790 / year · CAD
- Sponsored top-of-city spot (shared, rotating)
- Inquiry button on your listing
- Quarterly views and inquiries report
Elite
$1,490 / year · CAD
- Exclusive #1 spot in your city (any breed)
- Inquiries sent straight to you
- Monthly report and account manager
Paid placement is available to Identity‑Verified breeders and above. It never changes a badge or a verification result. Taxes extra, billed yearly.
Verified breeders sell puppies buyers can trust. Buyers verify before they pay.
Free, Core $39/mo and Pro $79/mo · Every province and territory · Prices in CAD